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Сайты о радио. Исследовательская компания Arbitron
Крупнейшая исследовательская компания США. Объекты: радио, телевидение, кабельные медиа. В конце 2013 года поглощена Nielsen Holdings.
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media—radio, television, cable, and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world. Arbitron businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media, and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia, and Australia, and developing application software used for analyzing media audience and marketing information data.
The Company has developed the Portable People Meter™ (PPM®) and the PPM 360™, new technologies for media and marketing research.
Arbitron headquarters and its world-renowned research and engineering organizations are located in Columbia, Maryland.
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